In its first-ever Super Bowl commercial, Detroit-based Quicken Loans created a 60-second TV spot, which showcases Rocket #mortgage, its fully online #mortgage. It aired to the massive audience, many of whom then promptly proceeded to fuel bombastic panic on Twitter, claiming that Rocket #mortgage will lead to the housing crisis redux. http://www.housingwire.com/blogs/1-rewired/post/36230-quicken-loans-super-bowl-ad-strikes-wrong-nerve-with-twitteratti-and-journalists ❤️ #share #mortgage
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