This spring-buying season many #lenders will be left either trying to entice Millennials into the first-time #homebuyer market or chasing home equity loans. Both paths come with challenges, but the latter will be significantly easier with the right information. There are really two key pieces of information that a #lender must have to effectively target potential borrowers. http://www.housingwire.com/blogs/1-rewired/post/37241-keys-to-uncovering-more-home-equity-business ❤️ #share #mortgage
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