The coveted group of potential borrowers who were born between 1981 and 2000 are a key variable in why financial institutions need to and should invest their capital in financial innovation. If they choose not to, they lose on the next generation of consumers. So where will most Millennials choose to do business? Nonbank financial services, digital platforms and technology providers http://www.housingwire.com/articles/38161-the-fatal-price-tag-of-not-investing-in-digital-innovation-for-millennials ❤️ #share #mortgage
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